One-time setup: $500
This builds your Box: your buyer profile, your qualifying questions, your pre-sell messaging, and the connection to your calendar. You pay it once, after you've read the terms.
Per lead: quoted on your setup call
Why no single price? A qualified lead for a local roofer and a qualified lead for a software firm selling to CFOs are different people, with different effort to find and different value to you. So your price comes down to two things: your industry and how tight your criteria are.
Compare It to Building This Yourself
The expensive way to get qualified calls on your calendar is to build the department in-house. Hire a setter. Train them. Pay for contact data. Pay for outreach software. Manage them. Then replace them when they leave, and start over.
You pay for all of that every month, whether one meeting gets booked or none.
With the Box you pay $500 once, then you pay per lead.
Here's the number to know before your call: what one qualified call is worth to you.
Example: your average sale is $5,000 and you close 1 out of every 4 qualified calls. Each qualified call is worth $1,250 to you ($5,000 divided by 4). Put your per-lead price next to that number and the decision gets a lot easier.
Small print: Example for illustration only. Your numbers will differ. Results depend on your offer, your market, and your sales process, and no specific number of sales is guaranteed.
Before you pay the setup fee, your written agreement spells out:
- Your qualification criteria, meaning exactly what counts as a lead
- Your per-lead price
No fees get added later.
"I got burned by a pay-for-performance lead company before. Why would this be any different?"
Fair question. Most of those deals go wrong the same three ways: vague terms, fees nobody mentioned, and a definition of "lead" that counts anyone who booked. We settle all three before you pay. Your criteria, your price, and every term are in writing first. If a charge isn't in the agreement, you don't pay it.
What exactly counts as a lead?
What does the $500 setup cover?
Building your Box: buyer profile, qualifying questions, pre-sell messaging, and your calendar connection. One time. You pay it after you've seen the terms, not before.
Will this work in my industry?
Maybe not, and if it won't, we'll say so. Some markets are too small. Some buyers are too hard to reach. Some offers need work first. You'll hear it on the setup call, before you pay anything.
What if a lead doesn't show up?
Is there a long-term contract?
What do I have to do?
Get on the setup call and tell us who your buyer is. Keep your calendar open for the time slots you want filled. Then show up to the calls the Box books, and close.
See Your Price in Writing Before You Spend a Dollar
Book your setup call. We'll set your criteria, quote your per-lead price, and tell you straight whether the Box is a fit for your business.
Book Your Setup CallP.S. The setup call is where we find out whether more leads will help you. If your close rate needs work first, you'll hear it from us on that call, and you'll keep your $500.
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